Their Facebook page says:
"We're on for an hour longer of DOGgone fun this year!
Entering its 32nd year, Bark in the Park Festival is the largest fundraiser for the London Humane Society and helps care for nearly 2,000 animals who are abused, neglected, abandoned or no longer able to be cared for by their owners. The London Humane Society exists solely on the basis of donations and our shelter does not receive any government funding.
Parking is $10/car or free if you collect pledges! Visit http://londonhumanesociety.ca/bitp2016/ for more information!
Help us reach our fundraising goal of $100,000 by collecting pledges and you’ll be automatically entered to win great prizes!"